Convince
your boss
Download
your brochure
Foster success with
cross-functional collaboration
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Brought to you,
in partnership with...
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Course
overview
Do you find yourself struggling to navigate cross-departmental dynamics? Our Cross-Functional Collaboration Certified course is here to turn the tide. Learn how to overcome daily tensions, misconceptions, and establish yourself as a strategic partner. Know when to involve the right people in the right projects at the right time.
By the end, you'll not only be able to establish strong working relationships across your organization, but also articulate the value of your role with clarity and confidence. Start transforming your approach today.
Chapters
- How to get the most out of this course
- Your course pack
- Meet your instructor
- Why cross-functional collaboration is key to success
- Mapping out your organization
- Coursework
- Creating a team charter to define product marketing's value
- Coursework
- Communicating who you are & what you do
- R-E-S-P-E-C-T, find out what it means to a PMM
- Resource library
- Time to reflect
- Knowledge check
Chapters
- What's the difference?
- Being a partner and earning trust
- The roadmap & the vision
- Your go-to-market motion
- Coursework
- Time to reflect
- Knowledge check
- Bonus Footage: How product and marketing collaboration unlocks potential
Chapters
- Five signs you're in a toxic relationship
- Engaging, enabling, and establishing yourself as a strategic partner
- Creating a productive feedback loop
- Delivering impactful training
- Time to reflect
- Knowledge check
Chapters
- A formula for success
- Project management 101
- Collaboration and the CI function - Fireside Chat with Alex McDonnell
- Collaboration in pricing committees - Fireside Chat with Tamara Grominsky
- Leveraging senior leadership
- Time to reflect
- Knowledge check
Chapters
- Q1 Looking to leverage leadership
- Q2 Missing metrics
- Q3 Collaborating with Sales Enablement
- Q4 Seeking fast feedback
- Conclusion
- Time to reflect
- Bonus Footage: How to achieve great cross-functional collaboration
Chapters
- Resource library
- Continue your professional development
- Get your certificate
Chapters
Modules
Modules
Modules
Chapters
- How to get the most out of this course
- Your course pack
- Meet your instructor
- Why cross-functional collaboration is key to success
- Mapping out your organization
- Coursework
- Creating a team charter to define product marketing's value
- Coursework
- Communicating who you are & what you do
- R-E-S-P-E-C-T, find out what it means to a PMM
- Resource library
- Time to reflect
- Knowledge check
Chapters
- What's the difference?
- Being a partner and earning trust
- The roadmap & the vision
- Your go-to-market motion
- Coursework
- Time to reflect
- Knowledge check
- Bonus Footage: How product and marketing collaboration unlocks potential
Chapters
- Five signs you're in a toxic relationship
- Engaging, enabling, and establishing yourself as a strategic partner
- Creating a productive feedback loop
- Delivering impactful training
- Time to reflect
- Knowledge check
Chapters
- A formula for success
- Project management 101
- Collaboration and the CI function - Fireside Chat with Alex McDonnell
- Collaboration in pricing committees - Fireside Chat with Tamara Grominsky
- Leveraging senior leadership
- Time to reflect
- Knowledge check
Chapters
- Q1 Looking to leverage leadership
- Q2 Missing metrics
- Q3 Collaborating with Sales Enablement
- Q4 Seeking fast feedback
- Conclusion
- Time to reflect
- Bonus Footage: How to achieve great cross-functional collaboration
Chapters
- Resource library
- Continue your professional development
- Get your certificate
Chapters
Modules
Modules
Modules
Our stats
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“It was absolutely what I needed. It helped confirm a few of my fears, and gave me actionable ideas on how to resolve them. It was a brilliant course.”
Rachael Saffer
Product Marketing Manager (Lead)
“The course was informative and provides some good tools and templates to establish and improve cross-functional collaboration. I love the RESPECT acronym as it's easy to remember. The content level is good for new PMMers and still good nuggets for more tenured PMMers."
Maina Geraghty
Senior Director, Growth Marketing Center
“The Cross Functional Collaboration Certified Masters Course is GREAT! Highly recommend to anyone that works cross functionally. This course gives a great non-bias perspective on etiquette with stakeholder management but most importantly reminds of how to be the best teammate you can be! Definitely recommend for any digital or in person workforce.”
Crystal Crouch
Product Marketing Consultant
Download
your brochure
Learn from the collective success and experience of the world’s biggest product marketing community. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more.
If you need help convincing your company to pay for your training, we’ve done the leg work for you.
Your
instructors
Your instructor,
Chris Tran
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A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Alison Hayter
Alison is a seasoned and certified product marketing leader with over a decade of experience in B2B marketing, focusing primarily on high-growth SaaS companies. Over the past 3+ years, Alison has played a pivotal role in defining positioning, messaging, and the go-to-market strategy, contributing to Loopio's status as one of the fastest-growing technology firms in North America.She possesses a keen eye, a curious intellect, and a drive to explore optimal avenues for product marketing to generate value across the organization. Motivated by results, she thrives on collaborating with intelligent individuals on compelling projects, a dynamic she frequently encounters at Loopio.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Tamara Grominsky
Tamara is the driving force behind PMM Camp, the premier destination for product marketing leadership. Her mission is to ignite individuals' passion for product marketing, foster meaningful connections, and assist them in excelling in their careers. Whether you join her vibrant community, subscribe to her insightful weekly newsletter, or engage her as your personal coach, Tamara is committed to helping you blaze a trail to PMM leadership. She aims to construct impactful careers with the best strategies around.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Erica Jenkins
With over 15 years leading Product, UX, and GTM teams in B2B Enterprise SaaS, Erica brings a unique perspective. Co-founder of Expion in 2009, she led its growth to acquisition by Sysomos in 2015 and Meltwater in 2018. At Crayon since 2021, Erica drives transformation, achieving 200% revenue growth in marketing SaaS product lines and delivering competitive intelligence solutions to brands like Dropbox and Microsoft.
By the end of the course
you'll be able to...
Optimize Involvement
Strategically involve the right people at the right time, enhancing the effectiveness of product marketing-led initiatives.
Enhance communication
Develop exceptional collaboration and communication skills, making it easier to deliver value across different teams.
Earn recognition
Command respect and recognition for your efforts from peers and executive leadership. Be seen as a valuable asset.
What's
included
In-depth lessons on cross-functional collaboration, addressing challenges unique to PMMs and offering practical solutions. A wealth of knowledge at your fingertips.
Engaging assignments designed to apply your learnings in real-world scenarios. Build skills that translate directly to your daily work.
Rigorous assessments to test your understanding and ensure you're ready to take on cross-functional collaboration challenges in your organization.
Time-tested templates and frameworks to facilitate smoother collaborations. Streamline your processes and work more effectively with your teams.
Valuable takeaways from Alison Hayter's vast experience in B2B start-ups and scale-ups. Learn from the best and accelerate your growth.
24/7 course accessibility, so you can learn at your own pace. Whether you're an early bird or a night owl, the course fits around your schedule.
Earn a recognized Cross-Functional Collaboration Certification upon completion. Boost your CV and your reputation within your organization.
Connect with a vibrant network of PMMs across the globe. Exchange ideas, insights, and expand your professional network.
Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.
Get access to
these resources...
With every single one of our courses and certifications, you can get your hands on templates, frameworks, and toolkits. All are designed with the cumulative knowledge of our community to help you implement your newfound knowledge the very next day.
Get this course plus 25 others,
with Pro+ membership
Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.
25+ courses (incl. updates and future releases)
Complimentary access to 1x PMM Summit every year
Live workshops every month
Exclusive content
100+ templates and frameworks
500+ hours of OnDemand video content
PMM mentors
Members-only events and community
PMM learning paths and toolkits
Ungated access to industry reports
Lifetime access to all course content
Access to all future course updates
Official certification if you pass the exams
Course
benefits
Become a stronger team player within your organization.
Discover how to better articulate your role, manage relationships, and deal with everyday tensions.
Boost your resume and credibility, and make an impact!
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Why choose
courses from PMA?
Whether you’re tuning in live or want unlimited access to all member benefits, select the plan that’s best for you...
Old way
New way
Get your team on
the same page...
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
Trusted by teams including:
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Don’t wait for your workshop.
Get your answers instantly.
Ask questions and get advice with PMM-GPT - the ultimate AI sidekick for ambitious product marketers looking to fast-track their growth with community-backed insights.
FAQS
Well, while this course is tailored for Product Marketing Managers, it's really a fantastic resource for anyone needing to collaborate cross-functionally in a business. So, whether you're just starting or well into your career, our course has practical tips to make teamwork a breeze. Bonus: it's super helpful for folks in Product, Sales, Marketing, and Customer Success too!
Great news - our course is entirely self-paced. So it really depends on how much time you can dedicate each week. That said, most students typically complete it within a few weeks. Remember, it's not a race - take the time you need to fully absorb the material!
Congrats in advance on completing the course! Once you're done, you'll earn a Cross-Functional Collaboration Certification to showcase on your resume or LinkedIn profile. Plus, you'll have ongoing access to all course updates. So, your learning journey continues even after you've crossed the finish line. How cool is that?
Absolutely! We encourage curiosity here. You'll have a unique chance to ask tough questions and get bespoke, actionable responses from our expert, Alison. It's like having a mentor at your fingertips. So, bring on those questions!
$500. This fee includes full access to all the features mentioned above, which you can use to reinforce your strategy and enhance your strategic value. Members receive 10% off, and alumni from any of our other courses will also receive 10% off.
If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost – you’ll have still learned lots and you’ll be given access to the course materials for life, so you can brush up on the bits you slipped up on forevermore.
Students like you
always love...
The PMMC
framework
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Discovery
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Build business case
Competitor intel
Customer/market feedback
Market requirements
Why/loss analysis
Review and refine
Market research
Strategize
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Pricing
Retention and expansion
Objectives
Internal communication
Go-to-market
Use Sales enablement
Acquisition
Barriers
Onboarding
Define
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Positioning
Segmentation
Narrative design
User personas
Messaging
Buyer personas
Storytelling
Use cases
Get set
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Sales assets
Training
Sales enablement sessions
Marketing
Grow
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Case studies
Analysis
Optimization
Customer feedback
Prioritise tickets
The PMMC
framework
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea.
Discovery
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Build business case
Competitor intel
Customer/market feedback
Market requirements
Why/loss analysis
Review and refine
Market research
Strategize
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Pricing
Retention and expansion
Objectives
Internal communication
Go-to-market
Use Sales enablement
Acquisition
Barriers
Onboarding
Define
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Positioning
Segmentation
Narrative design
User personas
Messaging
Buyer personas
Storytelling
Use cases
Get set
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Sales assets
Training
Sales enablement sessions
Marketing
Grow
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat.
Case studies
Analysis
Optimization
Customer feedback
Prioritise tickets