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Customer advisory boardsfor audience mastery
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Course
overview
In today’s competitive landscape, staying ahead requires more than just intuition or market research. It demands a deep understanding of your customers, their needs, and the ever-evolving market trends.
That’s where customer advisory boards (CABs) come into play. This course uncovers the nuts and bolts of CABs, from getting buy-in from stakeholders to consolidating feedback and introducing action points. By the time you’re done, you’ll be ready to implement CABs that align with your business goals and make a real impact. With expert tips, tried-and-tested templates, and enlightening case studies, you’ll have a blueprint to not only manage negative feedback - but turn it into your biggest asset.
Curriculum
Chapters
- Pre-course survey
- Starting your customer-first journey
- About your instructor
- Resource library
- An intro to Customer Advisory Boards
- Exam #1
Chapters
- Strategies, stakeholders & business plans
- Expert insight with Joshua Zerkel at Asana
- Exam #2
Chapters
- Key ingredients to a successful CAB
- Setting objectives & themes
- Sourcing ideal members & discovering their WHY
- Exam #3
- Preparing your agenda
- On the day
- Expert insight with Alison Lutjemeir from Adobe
- Exam #4
Chapters
- Debrief & consolidation
- Expert insight with Lisa Painter at Zendesk
- Communication
- Maintaining momentum
- Expert insight with Judy Tian at LinkedIn
- Exam #5
Chapters
Chapters
Chapters
Chapters
Chapters
Chapters
Chapters
- Pre-course survey
- Starting your customer-first journey
- About your instructor
- Resource library
- An intro to Customer Advisory Boards
- Exam #1
Chapters
- Strategies, stakeholders & business plans
- Expert insight with Joshua Zerkel at Asana
- Exam #2
Chapters
- Key ingredients to a successful CAB
- Setting objectives & themes
- Sourcing ideal members & discovering their WHY
- Exam #3
- Preparing your agenda
- On the day
- Expert insight with Alison Lutjemeir from Adobe
- Exam #4
Chapters
- Debrief & consolidation
- Expert insight with Lisa Painter at Zendesk
- Communication
- Maintaining momentum
- Expert insight with Judy Tian at LinkedIn
- Exam #5
Chapters
Chapters
Chapters
Modules
Modules
Modules
Our stats
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“Engaging and easy to follow CAB Certification program. Loved that they interviewed CAB leaders from other organizations. It was also super helpful that they shared templates/materials from the class.”
Katie Meeker
Director of Product Marketing and Creative Services
“The customer advisory board masterclass rocks! It was super informative, very hands-on with tons of great case interviews with key leaders from top Tech firms. It was a really effective and fast track masterclass to get all the industry insights on how to run EPIC CABS! It was time well-spend to become a CAB-super star.”
Amanda Fellov
Strategetic Engagement Program Manager
“I'm looking to enhance our Customer Advisory Board experience. This certification helped provide best practices so I can ensure each of our members are engaged and that it's a true community.”
Cassie Sneed
Senior Manager of Customer Marketing
Download
your brochure
Learn from the collective success and experience of the world’s biggest product marketing community. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more.
If you need help convincing your company to pay for your training, we’ve done the leg work for you.
Your instructor,
Bree Bunzel
Bree collaborates with hardworking, enjoyment-prioritizing teams. She drives growth by humanizing work through customer success, innovative products, and campaigns promoting enlightened working. Over 12 years, she's translated passions into action: cultivating customer empathy, crafting campaigns for business success, building global authentic brands. With marketing, product, project management experience, she excels in fast-paced environments driving client acquisition, brand relevance, and engagement across industries. Personally, Bree values writing, creativity, Asian activism, community, and is committed to DEI, philanthropy, fitness, cooking, philosophy, and embracing technology.
By the end of the course
you'll be able to...
Grasp strategy
Gain a comprehensive understanding of the strategic benefits of customer advisory boards, shaping your business growth.
Transform feedback
Learn to convert negative feedback into positive outcomes, turning challenges into opportunities for growth.
Drive engagement
Learn strategies to foster engagement among CAB members, resulting in valuable feedback and long-term relationships.
What's
included
Engage with over 3+ hours of expertly curated course content, designed to provide you with comprehensive knowledge of customer advisory boards.
Practical assignments and activities designed to reinforce your learning and provide hands-on experience in creating and managing CABs.
Assess your understanding and progress with rigorous exam questions spread throughout the course, ensuring you're well-prepared for real-world challenges.
Get your hands on our tried, tested, and vetted CAB templates. They’re ready to use and will streamline your strategy and planning process.
Learn at your own pace, revisit the material anytime, and stay up-to-date with CAB best practices.
Earn your official CAB Certification upon passing all the exams, demonstrating your expertise in customer advisory boards to future employers.
Gain access to an array of additional resources, from recommended readings to useful tools, further supporting your journey into mastering CABs.
Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.
Get access to
these resources...
With every single one of our courses and certifications, you can get your hands on templates, frameworks, and toolkits. All are designed with the cumulative knowledge of our community to help you implement your newfound knowledge the very next day.
Book a free
career consultation
Identify your strengths and areas for improvement.
Get expert advice tailored to your career goals.
Explore the impact of certification on your career.
Get this certification plus 25 others
with Pro+ membership
Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.
25+ courses (incl. updates and future releases)
Complimentary access to 1x PMM Summit every year
Live workshops every month
Exclusive content
100+ templates and frameworks
500+ hours of OnDemand video content
PMM mentors
Members-only events and community
PMM learning paths and toolkits
Ungated access to industry reports
Lifetime access to all course content
Access to all future course updates
Official certification if you pass the exams
Get this course plus 25 others,
with Exec+ membership
Discover how our Exec+ memberships stack up against our individual courses to find the best value for your investment.
25+ courses (incl. updates and future releases)
Complimentary access to 1x PMM Summit every year
Exclusive PMM Leaders Summit
Leadership programs
Mastering leadership workshops
Peer-to-peer mentorship
Carefully curated peer groups
Leadership breakfast briefings & dinners
100+ templates and frameworks
500+ hours of OnDemand insights
Members-only events and community
Lifetime access to all course content
Access to all future course updates
Official certification if you pass the exams
Course
benefits
Get a 360-degree view of customer advisory boards, filling any gaps in your current knowledge.
Access exclusive, tried and tested templates to streamline your CAB strategy and implementation.
Enjoy lifetime, on-demand access to course content, allowing for flexible and continuous learning.
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Choose the wayyou want to learn
Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.
Comprehensive curriculum
Official certification
Real-time interaction
Instructor-led
Role play
Networking opportunities
Why choose
courses from PMA?
Whether you’re tuning in live or want unlimited access to all member benefits, select the plan that’s best for you...
Old way
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Get your team on
the same page...
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
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Accelerate your learning with our product marketing AI coach.
Ask questions and get advice instantly- the ultimate AI sidekick for ambitious product marketers looking to fast-track their growth with community-backed insights.
FAQS
Customer Advisory Boards Certified is a comprehensive course designed to equip you with the tools, insights, and skills to establish and manage effective customer advisory boards (CABs). This self-paced program comprises expert video tuition, real-life case studies, tried-and-tested CAB templates, and rigorous exam questions. The course provides a 360-degree view of CABs, covering everything from obtaining stakeholder buy-in to sourcing ideal CAB members and preparing impactful agendas. It's not just theoretical knowledge, but practical know-how that empowers you to implement successful CABs in your own organization.
This course is specifically designed for product marketers, including those with the title of:
- Product Marketing Manager
- Senior Product Marketing Manager
- Head of Product Marketing
- Director of Product Marketing
- VP of Product Marketing
But it’s also suitable for those in customer success and customer marketing.
The course is completely on-demand, so you can take it at your own pace. You’ll work through the modules chronologically, participate in activities, and complete mandatory exam questions at the end of each module to consolidate your knowledge. If you pass all the exams, you’ll officially be Customer Advisory Boards Certified!
You can take however long you need to work through the materials, it’s completely flexible. The course consists of 3+ hours of on-demand content, including activities and exams.
$500. With this investment, you'll have a blueprint for becoming a first-rate Customer Advisory Boards expert. This includes 3+ hours of OnDemand course content, templates to put your theory into action, and exam questions to consolidate your learning.
If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost – you’ll have still learned lots and you’ll be given access to the course materials for life, so you can brush up on the bits you slipped up on forevermore.
