In this course, you will learn everything about the persona process. This includes understanding different types of personas (user, buyer, brand, etc.), how many personas your company should have, what having personas means for your company, and how to create or build a persona. You will also learn how to streamline the persona process by focusing on extracting and mining data that drives bottom-line impact, and how to rally everyone in your organization around your personas.

When you enroll in this course, you will get access to over 5 hours of course content, 2 hours of bonus footage featuring Product Marketing Managers (PMMs) from organizations like IBM, real-life case studies, optional coursework tasks, marked exams at the end of every module, 11 templates for you to use, and lifetime access to all content. If you pass all the exams, you will receive an official persona certification​.

This course is for any marketer who’s looking to master personas. It aims to provide you with a step-by-step guide to every single element of the persona process so that you’re fully equipped to go and deliver personas in your organization.

The course is on-demand, so you can take as much time as you like to complete it. There are over 5 hours of content to go through, along with exams at the end of each module. 

There are also over 2 hours of bonus footage and 5 coursework tasks. Although these elements aren’t mandatory, we still recommend you take a look at them to further consolidate your knowledge and put your learnings into practice.

Once you’ve aced all the exams, you’ll receive your official persona certification. As a bonus, we provide you with lifetime access to all the course materials. Whether you want to revisit specific modules, reuse a template, or refresh your understanding of a particular coursework task, all the course content remains at your fingertips, ready to support you in the persona process.

Absolutely! We encourage curiosity here. You'll have a unique chance to ask tough questions and get bespoke, actionable responses from our expert, Alison. It's like having a mentor at your fingertips. So, bring on those questions!

$500. With this investment, you'll have a blueprint for becoming a first-rate persona strategist, essential for thriving in a long-term product marketing career. This includes 5+ hours of OnDemand course content, templates to put your theory into action, and coursework to consolidate your learning.

If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost – you’ll have still learned lots and you’ll be given access to the course materials for life, so you can brush up on the bits you slipped up on forevermore.