Master the fundamentalsof sales enablement

Revolutionize your sales performance. Let this course guide you in fostering sales empowerment and driving revenue growth, learn from industry veterans and become the linchpin in your product
Enroll now
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Course
overview 

A key part of being a product marketer is knowing how to empower your salespeople. Luckily PMA's Sales Enablement: Fundamentals has got your back.

In this course, you'll get armed with everything you need to set your reps up for success, measure the bottom-line business impact of your work, and lay the foundation for long-term revenue growth. With templates, workshops, and tried-and-true insights, take your first step to shaping a successful sales enablement strategy. Let's dive in together.

Curriculum

Chapters

  • An intro to sales enablement
  • The ins and outs of sales enablement
  • The sales enablement landscape
  • Monthly Q&A workshops

Chapters

  • Sales enablement tactics
  • Sales playbook template
  • Sales assets - choose your weapon
  • Battlecard template
  • Battlecard coursework
  • Sales enablement fundamentals
  • Bonus footage: Creating a sales playbook from scratch [Yelp]

Chapters

  • Unlock your rep's potential with sales enablement sessions
  • Getting sales teams bought in
  • Weekly workshop
  • Bonus footage: A guide to sales kickoffs that stick [Lyft]
  • Bonus footage: Salespeople don't give a $@%, here's what you can do about it [Zendesk]

Chapters

  • Measuring sales enablement
  • Key metrics to monitor for SE success
  • Bonus footage: Building a bridge between product marketing and sales [Oracle]

Chapters

Chapters

Chapters

Chapters

Chapters

Chapters

Welcome

Chapters

  • An intro to sales enablement
  • The ins and outs of sales enablement
  • The sales enablement landscape
  • Monthly Q&A workshops
Sales enablement assets

Chapters

  • Sales enablement tactics
  • Sales playbook template
  • Sales assets - choose your weapon
  • Battlecard template
  • Battlecard coursework
  • Sales enablement fundamentals
  • Bonus footage: Creating a sales playbook from scratch [Yelp]
The sales <> sales enablement relationship

Chapters

  • Unlock your rep's potential with sales enablement sessions
  • Getting sales teams bought in
  • Weekly workshop
  • Bonus footage: A guide to sales kickoffs that stick [Lyft]
  • Bonus footage: Salespeople don't give a $@%, here's what you can do about it [Zendesk]
Sales enablement metrics

Chapters

  • Measuring sales enablement
  • Key metrics to monitor for SE success
  • Bonus footage: Building a bridge between product marketing and sales [Oracle]

Chapters

Chapters

Chapters

Modules

Modules

Modules

Our stats

4+
Hours of content
7
Modules
2
Templates
4
Bonus videos
100%
Self-paced

"Product Marketing Alliance is a global membership organization that offers access to resources, events, courses, and podcasts on product marketing topics. The thing I like best about the Alliance is its strong community and online presence, and the fact they leverage top PMM leaders across the world to create and share frameworks and valuable content."

Bianca Stanescu

Director of Product Marketing

"PMA contains some of the most up-to-date high quality courses on product marketing. The community is also extremely supportive and helpful. Whether you're new to product marketing and are looking to gain the skills you need to become a PMM, or you're an experienced product marketer looking to build upon your expertise, PMA has some amazing courses for you. Highly recommend."

Chris Ashby

Product Marketing Manager

Download
your brochure 

Learn from the collective success and experience of the world’s biggest product marketing community. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more.

If you need help convincing your company to pay for your training, we’ve done the leg work for you.

Pitch the program
5 star ratings from:

Your
instructors 

By the end of the course
‍‍you'll be able to...

Apply techniques

Implement effective sales enablement strategies, boosting sales performance and contributing to business growth.

Communicate effectively

Confidently discuss sales enablement topics, enhancing collaboration with your team and stakeholders.

Execute tasks

Carry out sales enablement tasks with minimal guidance, enhancing your ability to optimize your team and demonstrating your knowledge of the field.

What's
‍‍included  

01
Content

Benefit from OnDemand, instructor-led expertly-curated course materials, providing a comprehensive understanding of sales enablement fundamentals.

02
Coursework

Engage with optional coursework designed to supplement your learning and apply theoretical knowledge to practical scenarios.

03
Exams

Assess your understanding and progress with carefully constructed examinations, offering vital feedback on your learning journey.

04
Templates

Utilize our selection of downloadable and editable templates and frameworks, ready to streamline your processes instantly.

05
Insights

Gain exclusive insights from successful PMMs at leading companies like Yelp, Lyft, Zendesk, and Oracle, sharing their tried-and-true strategies.

06
Access

Enjoy unlimited access to our one-hour live workshops every Thursday, offering real-time interaction and learning from experienced professionals.

07
Certification

Receive a certificate of completion upon finishing the course, acknowledging your hard work and dedication to sales enablement.

08
Community

Join the vibrant PMA community, a platform for discussion, networking, and shared learning with fellow sales enablement and product marketing enthusiasts.

09
AI-Powered

Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.

Get access to
‍‍these resources...

With every single one of our courses and certifications, you can get your hands on templates, frameworks, and toolkits. All are designed with the cumulative knowledge of our community to help you implement your newfound knowledge the very next day.

Sign up to the
pro+ membership

...and get access to 15+ of our courses and more!

Book a free
career consultation

Identify your strengths and areas for improvement.

Get expert advice tailored to your career goals.

Explore the impact of certification on your career.

Get this certification plus 25 others
with Pro+ membership 

Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.

Pro+ Membership
$167
/month (billed annually)
Annual subscription with access to every course, a yearly Summit, workshops, templates, mentors, members-only events, and more.

25+ courses (incl. updates and future releases)

Complimentary access to 1x PMM Summit every year

Live workshops every month

Exclusive content 

100+ templates and frameworks

500+ hours of OnDemand video content

PMM mentors

Members-only events and community

PMM learning paths and toolkits

Ungated access to industry reports

Subscribe to Pro+
Individual certification
$149
One off payment
One-off payment and lifetime access to this accredited course.

Lifetime access to all course content

Access to all future course updates

Official certification if you pass the exams

Get this course plus 25 others,
with Exec+ membership

Discover how our Exec+ memberships stack up against our individual courses to find the best value for your investment.

Exec+ membership
$250
/month (billed annually)
$150
/month (billed annually)
Annual subscription with access to every course, a yearly Summit, workshops, peer groups, dinners, exclusive leadership events, and more,

25+ courses (incl. updates and future releases)

Complimentary access to 1x PMM Summit every year

Exclusive PMM Leaders Summit

Leadership programs

Mastering leadership workshops

Peer-to-peer mentorship

Carefully curated peer groups

Leadership breakfast briefings & dinners

100+ templates and frameworks

500+ hours of OnDemand insights

Members-only events and community

Subscribe to Exec+
Individual course
$149
One off payment
One-off payment and lifetime access to this accredited course.

Lifetime access to all course content

Access to all future course updates

Official certification if you pass the exams

Course‍
benefits

Career growth: Gain the essential skills needed to excel in your product marketing career and open new opportunities for advancement.

Industry insights: Learn from established PMMs at successful companies, getting a first-hand look at effective sales enablement strategies.

Community access: Join the PMA community, connecting with like-minded professionals for networking, discussion, and shared learning.

Choose the wayyou want to learn

Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.

In Person
Enroll now
OnDemand
Enroll now
Comprehensive curriculum
19+ hours of ondemand content, with fireside chats, templates & frameworks, coursework & exams.
Official certification
Official CPD & CIM accredited certification.
Real-time interaction
Interact with peers and the instructor live with real-time feedback.
Instructor-led
Direct support to guide you through the curriculum from a PMM expert.
Role play
Hands-on activities and tangible exercises.
Networking opportunities
Build your network with PMMs near you and bond over drinks.

Why choose
courses from PMA?  

Whether you’re tuning in live or want unlimited access to all member benefits, select the plan that’s best for you...

Old way

Stodgy, outdated training
All theory, no action
Limited learnings from 1x expert
vs

New way

Interactive learning at your own pace
Practical, actionable, case study-led lessons
Community-led learning derived from the masses

Course‍
benefits

Master PMM: Get to grips with real-life product marketing scenarios.

Drive success: Step confidently into your role with the knowledge and frameworks you need to shine.

Stand out: Make an impression on potential employers with a globally recognized qualification.

Why choose
courses from PMA?

Whether you’re tuning in live or want unlimited access to all member benefits, select the plan that’s best for you...

PMA Certified Courses
Access to every session, live, and OnDemand plus all of these awesome perks:

Exclusive content, framework and templates

250+ hours of video content

PMM summits OnDemand

300+ PMM slide decks

Access to PMM mentors

PMM learning paths

PMM learning paths

Peer advisory councils

40% discount on in-person PMA summits

Discount on PMM certification

Enroll now
Other Product Marketing Courses
Access to every session, live, and OnDemand plus all of these awesome perks:

Access to all presentations - live broadcast only

Ask your questions to industry leaders

Be part of the product marketing community and network with peers. Limited to live broadcast only

Get your team on
the same page...

Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.

Trusted by teams including:

Accelerate your learning with our product marketing AI coach.

Ask questions and get advice instantly- the ultimate AI sidekick for ambitious product marketers looking to fast-track their growth with community-backed insights.

FAQS

Who’s this Sales Enablement: Fundamentals for?

This course is ideal for those in product marketing looking to better understand and support their sales teams. If you're eager to dive into the sales enablement waters and are less than 6 months into your product marketing journey, this course is your perfect buddy. Even if you're coming from a completely different profession, we've got you covered. Welcome aboard!

How long will it take me to complete the Sales Enablement: Fundamentals course?

The beauty of this course is its flexibility. You can learn at your own pace and on your schedule. While we don't have a set duration, remember, it's a journey, not a sprint. So, take your time, soak up the knowledge, and make the most of it!

What happens once I’ve completed the Sales Enablement: Fundamentals course?

Once you've wrapped up the course, you'll receive a certificate of completion to show off your newly acquired skills. Plus, you'll get a cool 10% discount off all our other courses. Ready for the next learning adventure? PMA's got your back!

Will I be able to ask questions?

We encourage questions and foster an interactive learning environment. Throughout the course, you'll have opportunities to engage with instructors and fellow students. So, feel free to ask away and ignite insightful discussions. We're here to support your learning journey!

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Wait! Unlock this and 25 other courses ‍OnDemand with a Pro+ membership.

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