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Course
overview 

Ready to level up in product marketing? Whether you're new to the game or looking to refine your skills, our in-person course is the ticket.

We address the real challenges you face – from breaking into the PMM world to understanding the tools and frameworks you’ll use once you’re there. And guess what?

We're bringing in industry experts to share their tried-and-tested strategies. Plus, with this certification, your entire team will be on the same page, speaking the same PMM language. Let's make magic together!

Curriculum

Chapters

  • PMA's product marketing playbook
  • The product lifecycle
  • How to work with product management

Chapters

  • Win-loss interviews
  • Customer feedback
  • Observations and the rest of your market
  • Competitor intel
  • Validating your hypothesis
  • Building a business case

Chapters

  • Calculating your baseline
  • Cost-plus pricing
  • Competitor-based pricing
  • Value-based pricing
  • Dynamic pricing
  • Price sensitivity surveys and conjoint analysis

Chapters

  • Go-to-market OKRs
  • Sales enablement OKRs
  • Lead gen OKRs
  • Product adoption OKRs

Chapters

  • Positioning fundamentals
  • How to approach positioning
  • Understanding messaging
  • An intro to narrative design
  • Storytelling framework

Chapters

  • Go-to-market process
  • Go-to-market templates (and how to use them)
  • Acquisition and engagement channels
  • Timing your launch
  • Communicating your go-to-market strategy

Chapters

  • The importance of strong communication skills
  • 12 tips to communicate better

Chapters

  • The role of sales enablement
  • Sales enablement tactics
  • Sales enablement fundamentals
  • Getting sales teams bought in
  • Measuring sales enablement

Chapters

  • Onboarding examples
  • Onboarding framework
  • Onboarding best practices
  • Retention tactics
  • Customer case studies

Chapters

  • Analysis fundamentals
  • Areas to analyze
  • A/B testing
  • Cohort analysis

Welcome

Chapters

  • PMA's product marketing playbook
  • The product lifecycle
  • How to work with product management

Research

Chapters

  • Win-loss interviews
  • Customer feedback
  • Observations and the rest of your market
  • Competitor intel
  • Validating your hypothesis
  • Building a business case

Pricing

Chapters

  • Calculating your baseline
  • Cost-plus pricing
  • Competitor-based pricing
  • Value-based pricing
  • Dynamic pricing
  • Price sensitivity surveys and conjoint analysis

OKRs

Chapters

  • Go-to-market OKRs
  • Sales enablement OKRs
  • Lead gen OKRs
  • Product adoption OKRs

Positioning & messaging

Chapters

  • Positioning fundamentals
  • How to approach positioning
  • Understanding messaging
  • An intro to narrative design
  • Storytelling framework

Go-to-market

Chapters

  • Go-to-market process
  • Go-to-market templates (and how to use them)
  • Acquisition and engagement channels
  • Timing your launch
  • Communicating your go-to-market strategy

Communication

Chapters

  • The importance of strong communication skills
  • 12 tips to communicate better

Sales enablement

Chapters

  • The role of sales enablement
  • Sales enablement tactics
  • Sales enablement fundamentals
  • Getting sales teams bought in
  • Measuring sales enablement

Onboarding

Chapters

  • Onboarding examples
  • Onboarding framework
  • Onboarding best practices
  • Retention tactics
  • Customer case studies

Analysis & optimization

Chapters

  • Analysis fundamentals
  • Areas to analyze
  • A/B testing
  • Cohort analysis

The Product Marketing
Core framework

Product marketing is a multi-faceted role with many concepts to cover so you can launch successful products, satisfy your customers, and be acing your career.

This framework helps you navigate all those concepts through five fundamental stages. For each of the stages: discover, strategize, define, get set, and grow, you'll journey through to boost your understanding of pivotal topics.

By understanding each topic on the framework, you'll increase your competency every time to become a well-rounded product marketer.

Discovery

Equip yourself and your team with the info needed through customer feedback and competition research to formulate a strategy that’s relevant to your product and market.

Build business case

Competitor intel

Customer/market feedback

Market requirements

Why/loss analysis

Review and refine

Market research

Strategize

Fail to prepare, prepare to fail. A strategy that looks at barriers, opportunities, and data-backed methodologies is the first step towards creating a winning master plan.

Pricing

Retention and expansion

Objectives

Internal communication

Go-to-market

Use Sales enablement

Acquisition

Barriers

Onboarding

Define

Define your market, identify your personas, and apply valuable insights gained in the discovery process to shape the customer journey and craft appropriate communication strategies.

Positioning

Segmentation

Narrative design

User personas

Messaging

Buyer personas

Storytelling

Use cases

Get set

If you want to go fast, go alone. If you want to go far, go together. Through training, collaboration sessions, and indispensable assets, equip other teams with all the knowledge they need to come with you.

Sales assets

Training

Sales enablement sessions

Marketing

Grow

Prolong your efforts with a post-launch process to ensure your product goes from strength to strength through analysis, optimization, feedback loops, and customer advocacy.

Case studies

Analysis

Optimization

Customer feedback

Prioritise tickets

"I loved the in-person version of the course. I bought the course online first and it was really dry and hard to get through. Switching to in-person had so many more benefits and excelerated my learning."

Ariana Calligaro

Fellow App

"It is an excellent course - for beginners as well as experiences PMM candidates. A very well structured and executed program!"

Sandeep Rath

ProcessMAP Corporation

"Comprehensive and encouraging. It was great to have a community to learn from after the course itself."

Deborah Komkov

Guusto

"Great way to connect to other Product Marketers and learn from each other. The course offers a deeper understanding of PM and how it should be positioned within the organization. It gave me the right tools to get started in this new role within the organization."

Sebastiaan Tillema

Mercell

Download
the curriculum 

Here at PMA, you can learn from the collective success and experience of the world’s biggest product marketing community. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more.

If you need help convincing your company to pay for your training, we’ve done the leg work for you.

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Your
instructors

5 star ratings from:

What you'll
accomplish 

Confidence

Leave completely confident in every core product marketing competency, and become the ultimate, well-rounded PMM.

Strategy

Develop actionable strategies to drive product success and growth for your company.

Growth

Instantly apply your newfound learnings & ideas into day-to-day projects and accelerate reaching the next level in your career.

What's
‍‍Included 

01
Content

Dive deep into 11 comprehensive modules covering the A to Z of product marketing, ensuring you're industry-ready.

02
Coursework

Engaging assignments to put theory into practice, creating actionable strategies tailored for your company.

03
Templates

20+ tried, tested, and ready-to-use templates and frameworks to streamline your processes.

04
Insights

Exclusive knowledge from product marketing leaders at top organizations, giving you an edge in the industry.

05
Interactivity

Ask questions and get tailored advice from your instructor and peers throughout this fully interactive course.

06
Access

Lifetime access to all course materials (updated quarterly), including 20+ editable templates, so you're always up-to-date.

07
Workshops

Participate in live, weekly sessions forevermore, to ask questions and learn how to apply your knowledge in the real world.

08
Certification

Official recognition accredited by CPD & CIM, boosting your credibility and career prospects in the PMM world.

09
AI-Powered

Get personalized and actionable advice to your toughest product marketing questions, backed by Product Marketing Alliance’s entire knowledge base, using PMM-GPT.

Get access to
‍‍these resources...

With every single one of our courses and certifications, you can get your hands on templates, frameworks, and toolkits. All are designed with the cumulative knowledge of our community to help you implement your newfound knowledge the very next day.

Win/loss email invite template

Win-loss interview questions

Customer feedback questions

Competitor intel checklist

Competitor SWOT analysis

Competitive intel tools

Business case template

B2B and B2C persona questions

B2B user persona example

B2B and B2C buyer persona example

Certified PMMs
earn $16,732 more

43% of those looking to get into PMM secured their first PMM role within three months of completing the course.

Nearly half of the people taking Product Marketing Certified: Core felt more confident in their role upon completion of the course.

Plus, you'll get free drinks and a chance to pick your instructor's and fellow peers' brains!

Choose the wayyou want to learn

Our certifications can be taken in three different ways. Discover each of their unique benefits and learn in a way that suits you.

In Person
Enroll now
OnDemand
Enroll now
Comprehensive curriculum
19+ hours of ondemand content, with fireside chats, templates & frameworks, coursework & exams.
Official certification
Official CPD & CIM accredited certification.
Real-time interaction
Interact with peers and the instructor live with real-time feedback.
Instructor-led
Direct support to guide you through the curriculum from a PMM expert.
Role play
Hands-on activities and tangible exercises.
Networking opportunities
Build your network with PMMs near you and bond over drinks.

Learn with an

expert...

Product Marketing Certified: Core
Instructed by:

,

To be announced
Previous instructors: Google, Meta and Amazon
November 11, 2024
Product Marketing Certified: Core
Europe
08:00 - 10:30 UTC
2 week Program
Mondays & Wednesdays, Part-time
Instructed by:

Mentor and Coach, Cambridge Judge Business School

Collette Johnson
To be announced
Previous instructors: Google, Meta and Amazon
4 classes of 2.5 hours across 2 weeks
Join our expert in residence, where you’ll cover the theory, concepts and practical applications during the live and online training.

Collette is an experienced product marketing leader. Her previous experience includes working as a VP of marketing in a scale-up organisation to help them in understanding their identity and to develop their long-term strategy.Her experience also includes strategic roles in consultancies supporting both global organisations and start-ups. She was named as one of the Top 100 Product Marketing Influencers globally in 2020.

See More
Hide more info
November 11, 2024
Product Marketing Certified: Core
Australasia
19:00 - 21:30 SYD
2 week Program
Mondays & Wednesdays, Part-time
Instructed by:

Mentor and Coach, Cambridge Judge Business School

Collette Johnson
To be announced
Previous instructors: Google, Meta and Amazon
4 classes of 2.5 hours across 2 weeks
Join our expert in residence, where you’ll cover the theory, concepts and practical applications during the live and online training.

Collette is an experienced product marketing leader. Her previous experience includes working as a VP of marketing in a scale-up organisation to help them in understanding their identity and to develop their long-term strategy.Her experience also includes strategic roles in consultancies supporting both global organisations and start-ups. She was named as one of the Top 100 Product Marketing Influencers globally in 2020.

See More
Hide more info
November 5, 2024
Product Marketing Certified: Core
North America
09:00 - 11:30 CT
2 week Program
Tuesdays & Thursdays, Part-time
Instructed by:

Head Product Marketing and Research, StyleSeat

Meenal Relekar
To be announced
Previous instructors: Google, Meta and Amazon
4 classes of 2.5 hours across 2 weeks
Join our expert in residence, where you’ll cover the theory, concepts and practical applications during the live and online training.

Meenal is seasoned Product Marketing leader with over 16 years of experience across B2B and B2C industries, specializing in strategic, customer-first approaches that shift Product Marketers from collateral creators to thought partners. Skilled in all aspects of product marketing, from ideation to launch and recognized as a Top 100 Product Marketing Influencer.

See More
Hide more info
November 5, 2024
Product Marketing Certified: Core
Europe
15:00 - 17:30 UTC
2 week Program
Tuesdays & Thursdays, Part-time
Instructed by:

Head Product Marketing and Research, StyleSeat

Meenal Relekar
To be announced
Previous instructors: Google, Meta and Amazon
4 classes of 2.5 hours across 2 weeks
Join our expert in residence, where you’ll cover the theory, concepts and practical applications during the live and online training.

Meenal is seasoned Product Marketing leader with over 16 years of experience across B2B and B2C industries, specializing in strategic, customer-first approaches that shift Product Marketers from collateral creators to thought partners. Skilled in all aspects of product marketing, from ideation to launch and recognized as a Top 100 Product Marketing Influencer.

See More
Hide more info
November 19, 2024
Product Marketing Certified: Core
North America
09:00 - 14:00 CT
2 Day Program
Tuesday & Wednesday, Part-time
Instructed by:

Senior Product Marketing Manager, Motive

Crystal Crouch
To be announced
Previous instructors: Google, Meta and Amazon
2 classes of 5 hours across 2 days
Join our expert in residence, where you’ll cover the theory, concepts and practical applications during the live and online training.

Crystal is a seasoned Fintech/Insurtech Product Marketing Leader driven by a deep-seated passion for understanding and fulfilling customer needs. Her expertise lies in generating substantial momentum for new product launches through meticulous planning, development, and execution of brand, go-to-market, and CRM marketing strategies, all meticulously aligned with enterprise objectives.

Drawing upon data and analytics, Crystal is adept at driving informed business decisions and offering continuous recommendations to optimize marketing outcomes.

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December 9, 2024
Product Marketing Certified: Core
Europe
08:00 - 10:30 UTC
2 week Program
Mondays & Wednesday, Part-time
Instructed by:

GTM Startup Advisor & Mentor, Techstars

Ginevra Mambretti
To be announced
Previous instructors: Google, Meta and Amazon
4 classes of 2.5 hours across 2 weeks
Join our expert in residence, where you’ll cover the theory, concepts and practical applications during the live and online training.

Ginevra's marketing experience spans e-commerce, cybersecurity, and fintech in Luxembourg, Hong Kong, and Dublin. Previously at Amazon and later busy marketing a VPN to technical audiences in 16 markets, Ginevra is currently a Developer Platform PMM at Square, working on cracking developer engagement in Europe. Data geek at heart, she is also very fond of user interviews and always loves a good tech trade show.

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Hide more info
December 9, 2024
Product Marketing Certified: Core
Australasia
19:00 - 21:30 SYD
2 week Program
Mondays & Wednesday, Part-time
Instructed by:

GTM Startup Advisor & Mentor, Techstars

Ginevra Mambretti
To be announced
Previous instructors: Google, Meta and Amazon
4 classes of 2.5 hours across 2 weeks
Join our expert in residence, where you’ll cover the theory, concepts and practical applications during the live and online training.

Ginevra's marketing experience spans e-commerce, cybersecurity, and fintech in Luxembourg, Hong Kong, and Dublin. Previously at Amazon and later busy marketing a VPN to technical audiences in 16 markets, Ginevra is currently a Developer Platform PMM at Square, working on cracking developer engagement in Europe. Data geek at heart, she is also very fond of user interviews and always loves a good tech trade show.

See More
Hide more info
December 3, 2024
Product Marketing Certified: Core
North America
09:00 - 11:30 CT
2 week Program
Tuesdays & Thursdays, Part-time
Instructed by:

Founder & President, ADE Imports

Brett Schetzsle
To be announced
Previous instructors: Google, Meta and Amazon
4 classes of 2.5 hours across 2 weeks
Join our expert in residence, where you’ll cover the theory, concepts and practical applications during the live and online training.

Brett is a brand-building and go-to-market specialist with extensive global marketing experience. He has worked with top brands like Gillette, Old Spice and EA Sports. Throughout his career, Brett has led initiatives across the entire product marketing lifecycle, from consumer-driven product development to market launches, often collaborating with globally dispersed teams. Passionate about storytelling, Brett helps bring big ideas to life and successfully launches products into the market.

See More
Hide more info
December 3, 2024
Product Marketing Certified: Core
Europe
15:00 - 17:30 UTC
2 week Program
Tuesdays & Thursdays, Part-time
Instructed by:

Founder & President, ADE Imports

Brett Schetzsle
To be announced
Previous instructors: Google, Meta and Amazon
4 classes of 2.5 hours across 2 weeks
Join our expert in residence, where you’ll cover the theory, concepts and practical applications during the live and online training.

Brett is a brand-building and go-to-market specialist with extensive global marketing experience. He has worked with top brands like Gillette, Old Spice and EA Sports. Throughout his career, Brett has led initiatives across the entire product marketing lifecycle, from consumer-driven product development to market launches, often collaborating with globally dispersed teams. Passionate about storytelling, Brett helps bring big ideas to life and successfully launches products into the market.

See More
Hide more info
January 14, 2025
Product Marketing Certified: Core
Europe
08:00 - 10:30 UTC
2 week Program
Tuesdays & Wednesdays, Part-time
Instructed by:

,

To be announced
Previous instructors: Google, Meta and Amazon
January 14, 2025
Product Marketing Certified: Core
Australasia
19:00 - 21:30 SYD
2 week Program
Tuesdays & Wednesdays, Part-time
Instructed by:

,

To be announced
Previous instructors: Google, Meta and Amazon
January 29, 2025
Product Marketing Certified: Core
North America
09:00 - 18:00 CT
1 Day Program
Wednesday, Full-time
Instructed by:

,

To be announced
Previous instructors: Google, Meta and Amazon
February 11, 2025
Product Marketing Certified: Core
Europe
15:00 - 17:30 UTC
2 week Program
Tuesdays & Wednesdays, Part-time
Instructed by:

,

To be announced
Previous instructors: Google, Meta and Amazon
February 11, 2025
Product Marketing Certified: Core
North America
09:00 - 11:30 CT
2 week Program
Tuesdays & Wednesdays, Part-time
Instructed by:

,

To be announced
Previous instructors: Google, Meta and Amazon
February 25, 2025
Product Marketing Certified: Core
North America
09:00 - 14:00 CT
2 Day Program
Tuesday & Wednesday, Part-time
Instructed by:

,

To be announced
Previous instructors: Google, Meta and Amazon
March 4, 2025
Product Marketing Certified: Core
Europe
15:00 - 17:30 UTC
4 week Program
Tuesdays, Part-time
Instructed by:

,

To be announced
Previous instructors: Google, Meta and Amazon
March 4, 2025
Product Marketing Certified: Core
Europe
15:00 - 17:30 UTC
4 week Program
Tuesdays, Part-time
Instructed by:

,

To be announced
Previous instructors: Google, Meta and Amazon
March 26, 2025
Product Marketing Certified: Core
Europe
09:00 - 18:00 UTC
1 Day Program
Wednesday, Full-time
Instructed by:

,

To be announced
Previous instructors: Google, Meta and Amazon
Chicago
Product Marketing Certified: Core
November 12, 2024
1 Day Program
Tuesday, Full-time
Instructed by:

Senior Product Marketing Manager, VelocityEHS

Anna Kovalenko
To be announced
Previous instructors: Google, Meta and Amazon
1 full day in-person for 9 hours
Join our expert in residence in-person where you’ll experience hands-on training, real-world insights, and unparalleled networking.

Leveraging B2B marketing expertise to create and execute impactful go-to-market strategies for the leading cloud-based environmental, health, and safety software. Anna works with cross-functional teams to deliver compelling messaging, positioning, and content that differentiated our products and solutions in the market and drove customer engagement and retention.

See More
Hide more info
London
Product Marketing Certified: Core
December 3, 2024
1 Day Program
Tuesday, Full-time
Instructed by:

Mentor and Coach, Cambridge Judge Business School

Collette Johnson
To be announced
Previous instructors: Google, Meta and Amazon
1 full day in-person for 9 hours
Join our expert in residence in-person where you’ll experience hands-on training, real-world insights, and unparalleled networking.

Collette is an experienced product marketing leader. Her previous experience includes working as a VP of marketing in a scale-up organisation to help them in understanding their identity and to develop their long-term strategy.Her experience also includes strategic roles in consultancies supporting both global organisations and start-ups. She was named as one of the Top 100 Product Marketing Influencers globally in 2020.

See More
Hide more info
Toronto
Product Marketing Certified: Core
November 19, 2024
9:00 AM - 5:00 PM (EDT)
1 Day Program
Tuesday, Full-time
Instructed by:

Sr. Director of Product Marketing, Airbase

Sonduren Fanarredha
To be announced
Previous instructors: Google, Meta and Amazon
1 full day in-person for 9 hours
Join our expert in residence in-person where you’ll experience hands-on training, real-world insights, and unparalleled networking.

Sonduren is a renowned product marketing leader with over a decade of experience in B2B SaaS product marketing within the computer software industry. With a strong foundation in marketing strategy, team building, and cross-functional stakeholder management, Sonduren excels in orchestrating seamless go-to-market campaigns and product launches for high-growth technology companies at various stages. Holding a Bachelor of Accounting (Honours) from Brock University, Sonduren brings extensive knowledge in accounting and finance, with expertise in corporate finance, taxation, audit, business spend management, and procurement.

See More
Hide more info
Los Angeles
Product Marketing Certified: Core
February 18, 2025
1 Day Program
Tuesday, Full time
Instructed by:

,

To be announced
Previous instructors: Google, Meta and Amazon
1 full day in-person for 9 hours
Join our expert in residence in-person where you’ll experience hands-on training, real-world insights, and unparalleled networking.
New York City
Product Marketing Certified: Core
March 18, 2025
1 Day Program
Tuesday, Full time
Instructed by:

,

To be announced
Previous instructors: Google, Meta and Amazon
1 full day in-person for 9 hours
Join our expert in residence in-person where you’ll experience hands-on training, real-world insights, and unparalleled networking.
Minneapolis
Product Marketing Certified: Core
March 25, 2025
1 Day Program
Tuesday, Full time
Instructed by:

,

To be announced
Previous instructors: Google, Meta and Amazon
1 full day in-person for 9 hours
Join our expert in residence in-person where you’ll experience hands-on training, real-world insights, and unparalleled networking.
San Francisco
Product Marketing Certified: Core
April 1, 2025
1 Day Program
Tuesday, Full time
Instructed by:

,

To be announced
Previous instructors: Google, Meta and Amazon
1 full day in-person for 9 hours
Join our expert in residence in-person where you’ll experience hands-on training, real-world insights, and unparalleled networking.
Product Marketing Certified: Core
Instructed by:

,

To be announced
Previous instructors: Google, Meta and Amazon
Chicago
Product Marketing Certified: Core
April 22, 2025
1 Day Program
Tuesday, Full-time
Instructed by:

,

To be announced
Previous instructors: Google, Meta and Amazon
1 full day in-person for 9 hours
Join our expert in residence in-person where you’ll experience hands-on training, real-world insights, and unparalleled networking.
Toronto
Product Marketing Certified: Core
May 6, 2025
1 Day Program
Tuesday, Full-time
Instructed by:

,

To be announced
Previous instructors: Google, Meta and Amazon
1 full day in-person for 9 hours
Join our expert in residence in-person where you’ll experience hands-on training, real-world insights, and unparalleled networking.
Boston
Product Marketing Certified: Core
May 13, 2025
1 Day Program
Tuesday, Full-time
Instructed by:

,

To be announced
Previous instructors: Google, Meta and Amazon
1 full day in-person for 9 hours
Join our expert in residence in-person where you’ll experience hands-on training, real-world insights, and unparalleled networking.
London
Product Marketing Certified: Core
June 3, 2025
1 Day Program
Tuesday, Full-time
Instructed by:

,

To be announced
Previous instructors: Google, Meta and Amazon
1 full day in-person for 9 hours
Join our expert in residence in-person where you’ll experience hands-on training, real-world insights, and unparalleled networking.
Product Marketing Certified: Leadership
Included in Exec+

Approx. 12+ hours

Virtual OnDemand
Instructed by experts from:
Jennifer BuntingLinkedIn,
Aaron BrennanRedox,
Tamara NiesenShopify,
Yoni SolomonGympass,
Tamara Grominsky,
Product Marketing Alliance
Show more info
Enablement Stakeholder Management Certified: Masters
Included in Pro+

Approx. 3+ hours

Virtual OnDemand
Instructed by experts from:
Theo DaviesGoogle,
Sonia PupazaCamunda,
Ben Purton RingCentral,
Maria Jose EspejoSalesforce,
Product Marketing Alliance
Show more info
Product Marketing Certified: Core Teams

Approx.

Virtual OnDemand
Instructed by experts from:
April Dunford,
Susan 'Spark' Park,
Mary Sheehan,
Francisco T. Bram,
Marcus Andrews,
Product Marketing Alliance
Show more info
Developer Marketing Certified: Core
Included in Pro+

Approx. 8+ hours

Virtual OnDemand
Instructed by experts from:
Justin FinkMachinify,
Karien PypeOntoforce,
Chris RileyHubSpot,
Nisha BaxiGong,
Product Marketing Alliance
Show more info
B2C Product Marketing Certified: Core
Included in Pro+

Approx. 12+ hours

Virtual OnDemand
Instructed by experts from:
April Dunford,
Susan 'Spark' Park,
Francisco T. Bram,
Product Marketing Alliance
Show more info
Building a PMM Team Certified: Masters
Included in Pro+

Approx. 6+ hours

Virtual OnDemand
Instructed by experts from:
No items found.
Product Marketing Alliance
Show more info
Positioning Certified: Masters
Included in Pro+

Approx. 5+ hours

Virtual OnDemand
Instructed by experts from:
April Dunford,
Marcus Andrews,
James Doman-PipeRemote,
Product Marketing Alliance
Show more info
Advanced Product Marketing Certified
Included in Pro+

Approx. 35+ hours

Virtual OnDemand
Instructed by experts from:
April Dunford,
Jennifer BuntingLinkedIn,
Scott ShapiroGoogle,
William ChiaStyra,
Richard SeroterGoogle,
Product Marketing Alliance
Show more info
Competitive Intelligence Certified: Masters
Included in Pro+

Approx. 4+ hours

Virtual OnDemand
Instructed by experts from:
Alex McDonnellAirtable,
Clara SmythSlack,
Andrew McCotter-BicknellApollo.io,
Scott KortrightBeyondTrust,
Alejandro RodriguezAmazon,
Product Marketing Alliance
Show more info
Product-Led Growth Certified: Core
Included in Pro+

Approx. 6+ hours

Virtual OnDemand
Instructed by experts from:
Daniel KupermanAtlassian,
Saswata BiswasIU Group,
Eloise TaysomZoa,
Shishir AgrawalGoogle,
Product Marketing Alliance
Show more info
Product Marketing: Fundamentals
Included in Pro+

Approx. 1.5+ hours

Virtual OnDemand
Instructed by experts from:
Bryony PearceThe Alliance,
Louis GuerreroMeta,
Allie BollmanHeadway,
Product Marketing Alliance
Show more info
Positioning & Messaging: Fundamentals
Included in Pro+

Approx. 3+ hours

Virtual OnDemand
Instructed by experts from:
Bryony PearceThe Alliance,
Sarah Din,
Jeevan PatilLinksys,
Product Marketing Alliance
Show more info
Transitioning to PMM: Fundamentals
Included in Pro+

Approx. 4+ hours

Virtual OnDemand
Instructed by experts from:
Jennifer BuntingLinkedIn,
Louis GuerreroMeta,
Sean BroderickSitecore,
Product Marketing Alliance
Show more info
Go-to-Market Certified: Masters
Included in Pro+

Approx. 5+ hours

Virtual OnDemand
Instructed by experts from:
April Dunford,
Rohan RameshEntrust,
Kavya NathMeta,
Product Marketing Alliance
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Sales Enablement: Fundamentals
Included in Pro+

Approx. 4+ hours

Virtual OnDemand
Instructed by experts from:
Brenda Vinta HarrisOracle,
Julie NewhouseMural,
Trenton BloomFreshworks,
Product Marketing Alliance
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Sales Enablement Certified: Core
Included in Pro+

Approx. 13+ hours

Virtual OnDemand
Instructed by experts from:
Sheevaun ThatcherSalesforce,
Tom CheriyanRattle,
Laura WelchHP,
Rob HornishRedaptive,
Sapphire ReelsAtlassian,
Product Marketing Alliance
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Customer Advisory Boards Certified: Masters
Included in Pro+

Approx. 3+ hours

Virtual OnDemand
Instructed by experts from:
No items found.
Product Marketing Alliance
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Storytelling Certified: Masters
Included in Pro+

Approx. 4+ hours

Virtual OnDemand
Instructed by experts from:
No items found.
Product Marketing Alliance
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Marketing Certified: Masters
Included in Pro+

Approx. 3+ hours

Virtual OnDemand
Instructed by experts from:
Elliott RaynerOWOW,
Mary Sheehan,
Yannick KpodarAmenitiz,
Brenda Vinta HarrisOracle,
Div ManickamCeligo,
Product Marketing Alliance
Show more info
Pricing Certified: Masters
Included in Pro+

Approx. 5+ hours

Virtual OnDemand
Instructed by experts from:
Tamara Grominsky,
Ria BhavnaniShopify,
Alan AlbertMarketFit,
Product Marketing Alliance
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Narrative Design Certified: Masters
Included in Pro+

Approx. 4+ hours

Virtual OnDemand
Instructed by experts from:
Marcus Andrews,
Tom LoganCohley,
Jennifer WangCohley,
Product Marketing Alliance
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Cross-Functional Collaboration Certified: Masters
Included in Pro+

Approx. 3+ hours

Virtual OnDemand
Instructed by experts from:
Alison HayterLoopio,
Tamara Grominsky,
Erica JenkinsCrayon,
Product Marketing Alliance
Show more info
Persona Certified: Masters
Included in Pro+

Approx. 7+ hours

Virtual OnDemand
Instructed by experts from:
Sridhar KarnamSalesforce,
Georgia DiaconescuCanva,
Trevor DaughneyPicus Security,
Product Marketing Alliance
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Metrics Certified: Masters
Included in Pro+

Approx. 3+ hours

Virtual OnDemand
Instructed by experts from:
Mary Sheehan,
Aaron BrennanRedox,
Scott ShapiroGoogle,
Product Marketing Alliance
Show more info
Sales Enablement Certified: Masters
Included in Pro+

Approx. 4+ hours

Virtual OnDemand
Instructed by experts from:
Sapphire ReelsAtlassian,
Darlene Samer,
Product Marketing Alliance
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Consumer Psychology Certified: Masters
Included in Pro+

Approx. 4+ hours

Virtual OnDemand
Instructed by experts from:
No items found.
Product Marketing Alliance
Show more info
Segmentation Certified: Masters
Included in Pro+

Approx. 3+ hours

Virtual OnDemand
Instructed by experts from:
No items found.
Product Marketing Alliance
Show more info
Analyst Relations Certified: Masters
Included in Pro+

Approx. 2+ hours

Virtual OnDemand
Instructed by experts from:
Daniel KupermanAtlassian,
Heather MosesCornerstone OnDemand,
William ChiaStyra,
Product Marketing Alliance
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Market Research Certified: Masters
Included in Pro+

Approx. 8+ hours

Virtual OnDemand
Instructed by experts from:
Bożena PieniazekMeister,
Alex McDonnellAirtable,
Daniel KupermanAtlassian,
Product Marketing Alliance
Show more info
Messaging Certified: Masters
Included in Pro+

Approx. 4+ hours

Virtual OnDemand
Instructed by experts from:
Div ManickamCeligo,
James Doman-PipeRemote,
Holly WatsonAmazon Web Services (AWS),
Product Marketing Alliance
Show more info
Customer Research Certified: Masters
Included in Pro+

Approx. 3+ hours

Virtual OnDemand
Instructed by experts from:
Lauren CulbertsonLoopVOC,
Dana RosenbergMastercard,
Gaurav JaiswalPearson,
Product Marketing Alliance
Show more info
Product Marketing Certified: Core
Included in Pro+

Approx.

Virtual OnDemand
Instructed by experts from:
April Dunford,
Susan 'Spark' Park,
Mary Sheehan,
Francisco T. Bram,
Marcus Andrews,
Product Marketing Alliance
Show more info
Customer Marketing Certified: Core
Included in Pro+

Approx. 10+ hours

Virtual OnDemand
Instructed by experts from:
Bree Bunzel,
Jane MenyoGong,
Sai ChavaliCloudflare,
Phill AgnewBuffer,
Product Marketing Alliance
Show more info

Get this course plus 25 others,
with Pro+ membership

Looking for lifelong L&D support? Discover how our Pro+ memberships stack up against our individual courses to find the best value for your investment.

Pro+ Membership
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Annual subscription with access to every course, a yearly Summit, workshops, templates, mentors, members-only events, and more.

25+ courses (incl. updates and future releases)

Complimentary access to 1x PMM Summit every year

Live workshops every month

Exclusive content

100+ templates and frameworks

500+ hours of OnDemand video content

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Members-only events and community

PMM learning paths and toolkits

Ungated access to industry reports

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Individual course
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Old Way

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250+ hours of video content

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300+ PMM slide decks

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PMM learning paths

Peer advisory councils

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Discount on PMM certification

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Other Product Marketing Courses
Access to every session, live, and OnDemand plus all of these awesome perks:

Access to all presentations - live broadcast only

Ask your questions to industry leaders

Be part of the product marketing community and network with peers. Limited to live broadcast only

Accelerate your learning with our product marketing AI coach.

Ask questions and get advice instantly- the ultimate AI sidekick for ambitious product marketers looking to fast-track their growth with community-backed insights.

FAQS

Does this course cover everything I need to know to be a product marketer?

This course is pretty darn comprehensive, if we do say so ourselves! From research through to optimization, Product Marketing Certified: Core covers the A to Z of product marketing. However, as there are so many facets to product marketing, it's very much focused on the essentials.

I'm considering a career change and would like to enter product marketing, but I'm not sure if I'll be out of my depth. Is the course geared towards helping entry-level product marketers, or should I seek an alternative?

Absolutely not! Our course caters to product marketers of all levels. Newbies definitely won't be out of their depth and it's packed with tons of fresh learnings, templates, case studies, and exercises for people who have prior experience in the product marketing field, too.

I noticed course subscribers qualify for a discount on PMA membership plans, but what's included in the membership?

Our membership plans include exclusive content, even more templates and frameworks, mentorships, OnDemand videos, and more. For more details about what’s included in our memberships, head here.

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